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Business joins the L2C Loyalty System
Today
Business:
The business receives a free loyalty rewards system.
Local Clubs,Schools & Community:
Promotes your businesss among its members/supporters.
Members/Supporters:
They shop in your business to support thier clubs/community groups.
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People learn about your rewards program
Initial Stage
Business:
Your new rewards program will encourage customers to return and retain existing ones.
Local Clubs,Schools & Community:
After receiving their first money, they will start promoting your business even more on social media.
Members/Supporters:
The more the community knows about your business, the more they will shop there.
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Business Prospers/Happy Community
Growth Stage
Business:
These new customers are able to build up reward points to use in your business.
Local Clubs,Schools & Community:
As funds start pouring in, your business will be recognised as a supporter of these organisations.
Members/Supporters:
The reward points that these members/supporter have built up ensures that they will become regular customers.
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A New Relationship
Stable Stage
Business:
Thanks to your support, there is now a strong bond between your business and local clubs and community projects.
Local Clubs,Schools & Community:
Clubs and community projects have a steady monthly income, thanks to the business and customers who make this a community project.
Members/Supporters:
The members supporter start seeing the benefits from shopping in your business, has made to their clubs/community.
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The Loop
Business:
Business supports the community.
Local Clubs,Schools & Community:
Local Clubs and the community supports the business.
Members/Supporters:
Your customers now feel good about supporting their community plus they have built up rewards points to redeem in your business.
Traditional Marketing vs Loyalty System
If a business spends EUR500 on advertising of paper:
- They pay for it up front.
- It's read and disposed.
- No way to gauge how much business they have received from the advert.
However,
By the time that same business has donated the tax-free sum of EUR500:
- It will have taken in EUR50,000 in sales from the members of the local clubs, schools and community groups.
